Privacy Policy
Last updated:
Privacy Policy of Real Baja Tours
Last updated: March 17, 2026
In accordance with applicable data protection laws, including the Federal Law on Protection of Personal Data Held by Private Parties (Mexico) and, where applicable, the General Data Protection Regulation (GDPR) for users located in the European Economic Area, this Privacy Policy explains how REAL BAJA TOURS AND TRAVEL LLC collects, uses, stores, and protects personal data provided through the website www.realbajatours.com (the “Website”).
By using this Website, submitting a form, requesting information, or making a booking, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.
1. Data Controller
Data Controller: REAL BAJA TOURS AND TRAVEL LLC
Address: Pozo Cota Carretera a Todos Santos Migriño, 23473 Cabo San Lucas, B.C.S., Mexico
Contact Email: info@realbajatours.com
Website: www.realbajatours.com
Official social media profiles associated with the business may include:
Facebook: https://www.facebook.com/RealBajaToursMx
Instagram: https://www.instagram.com/real_bajatours
2. Scope of This Policy
This Privacy Policy applies only to personal data collected through www.realbajatours.com and through direct communications related to services offered by Real Baja Tours. It does not apply to information collected by third-party websites, applications, platforms, or services that may be linked from this Website.
3. What Personal Data We Collect
Depending on how you interact with the Website, we may collect the following categories of personal data:
3.1 Identity and Contact Information
Full name
Email address
Phone number
WhatsApp contact information
3.2 Booking and Service Information
Preferred tour or activity
Preferred date and time
Group size
Hotel, pickup point, or meeting location
Travel details
Special requests or comments
Language preferences
Reservation-related information
3.3 Payment and Transaction Information
Selected payment method
Payment confirmation details
Transaction references
Billing-related data, where applicable
Please note that payment card data may be processed by third-party payment providers. Real Baja Tours does not store full payment card numbers unless strictly necessary and legally permitted.
3.4 Health or Safety-Related Information
In limited cases, and only where necessary for the safe operation of a tour or activity, you may voluntarily provide information related to physical limitations, pregnancy, back or neck problems, heart conditions, recent surgery, or other relevant safety concerns.
This information will only be processed for operational safety, risk prevention, and service suitability purposes.
3.5 Technical and Browsing Data
When you visit the Website, certain technical information may be collected automatically, such as:
IP address
Browser type
Device type
Operating system
Language settings
Pages visited
Date and time of access
Referring URLs
Server logs
Cookie-related information, if applicable
4. How We Collect Data
We may collect personal data through:
Contact forms
Booking or reservation forms
Email communications
Phone calls or WhatsApp messages
Social media messages
Payment confirmations
Direct communications initiated by the user
Website analytics and technical logs
5. Purposes of Processing
We process personal data for the following purposes:
To respond to inquiries, requests, and messages
To provide quotes or booking information
To manage reservations and tour operations
To coordinate pickup points, schedules, and group logistics
To process or verify payments
To provide customer support before, during, and after the booked service
To manage cancellations, changes, rescheduling, or refunds
To send booking confirmations and operational communications
To comply with legal, tax, accounting, and administrative obligations
To prevent fraud, misuse, or unauthorized access
To improve the Website, service quality, and user experience
To send promotional or marketing communications only when legally permitted or when the user has provided consent
6. Legal Basis for Processing
We process personal data on one or more of the following legal bases:
The user’s consent
The performance of a contract or pre-contractual measures
Compliance with legal obligations
Legitimate interests of the business, such as service improvement, fraud prevention, and customer support
Protection of vital interests, where relevant to the safety of a participant
Where processing is based on consent, the user may withdraw that consent at any time.
7. Minors
The services offered through this Website are not intended for minors acting independently without the involvement of a parent or legal guardian. If a booking involves a minor, the reservation must be made or authorized by an adult with legal capacity to do so.
If we become aware that personal data has been collected from a minor without proper authorization, we will take reasonable steps to delete or block such data, unless retention is required by law.
8. Accuracy of Information
The user is solely responsible for ensuring that the personal data provided is accurate, complete, and up to date. Real Baja Tours shall not be responsible for any damages resulting from inaccurate, incomplete, or false information supplied by the user.
9. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable legal obligations.
As a general rule:
Contact inquiries are retained for as long as necessary to respond and follow up
Booking and transaction data are retained for the duration of the business relationship and any legally required retention period
Marketing data are retained until the user unsubscribes or withdraws consent
Safety-related data are retained only for as long as strictly necessary for operational and legal purposes
Once retention is no longer necessary, the data will be deleted, anonymized, or blocked as required by law.
10. Sharing of Personal Data
We do not sell, rent, or trade personal data to third parties.
However, we may share personal data with third parties where necessary for the operation of our services, including:
Hosting and web infrastructure providers
Payment processors and financial service providers
Email or communications platforms
Technical support providers
Analytics or security service providers
Legal, accounting, or tax advisors
Government authorities or regulators when legally required
Any third party acting on our behalf will only process data under appropriate confidentiality and data protection obligations.
11. International Data Transfers
Because some service providers, communication platforms, or technical tools may operate outside Mexico or outside the user’s country of residence, personal data may be transferred internationally.
Where required, Real Baja Tours will take reasonable measures to ensure that such transfers are carried out with adequate safeguards and in accordance with applicable law.
12. Marketing Communications
If you provide consent, or where otherwise permitted by law, we may send you information about promotions, special offers, updates, and services related to Real Baja Tours.
You may opt out of receiving commercial communications at any time by contacting us at:
info@realbajatours.com
13. User Rights
Subject to applicable law, you may have the right to:
Access your personal data
Rectify inaccurate or incomplete data
Request deletion of your personal data
Object to certain processing activities
Restrict processing
Request data portability
Withdraw consent at any time
File a complaint with the relevant data protection authority
Users in Mexico may exercise their ARCO rights (Access, Rectification, Cancellation, and Opposition).
To exercise any of these rights, please contact:
Email: info@realbajatours.com
Subject line recommended: Data Protection Request
Your request should include sufficient information to verify your identity and describe the right you wish to exercise.
14. Security Measures
Real Baja Tours implements reasonable technical, administrative, and organizational measures to protect personal data against loss, misuse, unauthorized access, alteration, or disclosure.
These measures may include:
Secure website access through HTTPS/SSL
Restricted access to data
Secure form handling
Backup procedures
Fraud prevention measures
Monitoring of technical vulnerabilities
However, no system can guarantee absolute security, and users acknowledge the inherent risks of transmitting information over the Internet.
15. Cookies and Similar Technologies
The Website may use cookies or similar technologies for technical, functional, analytical, or performance-related purposes.
If non-essential cookies are used, users should be informed through a separate Cookie Policy and, where legally required, consent must be obtained before such cookies are activated.
Users may disable cookies through their browser settings, although doing so may affect Website functionality.
16. External Links and Third-Party Services
This Website may include links to third-party platforms or services, including social media, maps, payment providers, or messaging tools. Real Baja Tours is not responsible for the privacy practices, content, or terms of such third-party services.
Users are encouraged to review the privacy policies of those third parties before submitting personal data.
17. Social Media
Real Baja Tours may maintain profiles on platforms such as Facebook and Instagram for communication, marketing, and customer support purposes.
If you interact with us through social media, your data may also be processed in accordance with the privacy policies of the relevant platform. We encourage users to review the privacy terms of each social media service they use.
18. Health and Safety Information for Tours
Certain tours or adventure activities may require participants to disclose limited information relevant to their safety. Where such information is provided voluntarily, Real Baja Tours will process it only to the extent necessary to assess service suitability, reduce risk, and help ensure safe participation.
Users should avoid submitting unnecessary medical information.
19. Changes to This Privacy Policy
Real Baja Tours reserves the right to modify this Privacy Policy at any time to reflect legal, technical, or operational changes.
Any updates will be posted on this page with a revised “Last updated” date. Continued use of the Website after changes are published constitutes acceptance of the updated policy, unless additional consent is required by law.
20. Contact
If you have any questions about this Privacy Policy or the processing of your personal data, please contact:
REAL BAJA TOURS AND TRAVEL LLC
Pozo Cota Carretera a Todos Santos Migriño, 23473 Cabo San Lucas, B.C.S., Mexico
Email: info@realbajatours.com
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